The Core Asset  ·  Est. 2011

The Core Asset  ·  an established publishing imprint since 2011

Business books that win clients,
not royalty statements.

We help experts turn what they already know into a professionally published business book, without them, or AI, writing a single word. And we never take a penny of royalties. Ever.

See how it works →

Why TCA Publishing is unlike anyone else in publishing.

Why we're different

You keep 100%. We keep 0%. Forever.

Every penny of royalties, and 100% of the rights, files and artwork, are yours, permanently. One flat fee, no back-end, no cut of your success. A traditional publisher pays you around 10% and keeps the rest, along with your rights.

You never write a word. And neither does AI.

We draw your book out of you in recorded conversation, then named human editors write, shape and fact-check every page in your own voice. No blank page. No AI-generated prose. Just your expertise, made into a real book.

A book built to win clients.

We engineer your book as an authority asset that brings you premium clients, not a product you hope to sell. The return isn't royalties. It's the work it wins you.

Published in 90 days.

Not the two to four years, and the gamble, of chasing a traditional deal. A finished, professionally published book, in your hands, in ninety days.

A real imprint, since 2011.

An established publishing house behind your book, with its own ISBNs and professional production, not a self-published title. Credibility that stands up to scrutiny.

No gatekeeper, no gamble.

No agent to win over, no year of pitching, no one deciding whether you're "worthy." A certain outcome, on a fixed timeline, with everything kept by you.

From our founder

TCA Publishing was founded by Steve Hackney, author of four business books, each written to build authority and win clients.

The FORMULA
The MACHINE
Business Mentoring Success
How To Quickly Grow Your Accountancy Practice

How it works

  1. 1Speak it, don't write it. We capture your knowledge in a few recorded conversations.
  2. 2Named human editors craft it into a book, in your voice, and fact-check every page.
  3. 3We professionally publish it in 90 days, and you keep 100% of everything, forever.
Learn how we work →